All Posts

The Importance of Long-Term Thinking in Business For business leaders looking to grow their brands, success isn’t just about following the latest digital trends or pushing for quick sales. The real secret lies in long-term brand growth—a concept backed by the world-famous Ehrenberg-Bass Institute and marketing expert Byron Sharp . Even though this approach has been around for over a decade, many companies in Central and Eastern Europe still focus on short-term tactics rather

Why are marketers still obsessed with engagement rates while their brands fade into irrelevance? Because it’s easier to count clicks than to build enduring value. The marketing industry is full of clever-looking metrics, Excel sheets, and data-heavy presentations. But when it comes down to the essence – how to build strong brands for the long run while still delivering short-term results – most marketers freeze. They don’t know how to confidently navigate between the two. Th