Strategy - Design - Content
WE KNOW YOUR BUSINESS IS HEADED FOR A SUPER FUTURE
WHO WE ARE
Future Proof Strategy and Design
Superfuture is a branding and communications agency and consultancy driven by customer understanding, a passion for creative solutions and innovation. We want to fulfil our key mission of helping brands become active members of society and culture, by building valuable and memorable experiences for their consumers. Get in touch so that we can start thinking about the future, today.
MEET THE TEAM
Get to Know Us
LASZLO ACZEL
Founding Partner
Superfuture was founded by László Aczél, a branding and communications expert with over two decades of business leadership experience in the CEE region. His main focus is harmonizing the business, behavioural and brand sides of the organisation. He previously held the title of CEO of the VML/Y&R Group in Hungary, where he spent most of his career winning Agency of the Year titles and leading the Association of Communications Agencies.
ÉVA HALÁSZ
Strategy Partner
Éva is a seasoned brand and marketing strategy professional with professional experience gained in London, Geneva and Dubai. With over two decades of consulting and branding knowledge, she is one of the most senior planners in the CEE region. Éva first started off as a business consultant and then moved to branding working for Landor, Y&R and DDB.
SAUL BETMEAD DE CHASTEIGNER
International Strategy Partner
Saul specialises in transformative ideas that help individuals and organisations create better futures. He has a unique approach that combines Strategy, through provocative thinking and intuitive frameworks, Creativity, that builds bridges between people, ideas, today & the future and Psychology, using approaches that work with the challenges & opportunities of being a human, not despite them. He is a Strategy & Innovation Tutor at Saïd Business School, Oxford University and former EMEA Chief Strategy Officer and Member of Global Executive Board, Y&R/VML.
ATTILA NYÉKI
Creative Partner
Creative Director and Brand Strategist with more than 20 years of experience, awarded at Cannes Lions, Clio Awards, D&AD, LIA and other festivals. Attila combines data-driven insights with learnings from behavioural science and creative ideas that stand out from the competition.
A snapshot of what we do
Case Study from the Energy Industry
01 - Connecting the dots at MOL Group
Key challenge for the CEE region's top energy company
MOL Group is the preeminent energy company in the CEE region with over 25k employees working in 35 countries. The Group has gone through significant expansion recently both in geographical coverage and also lines of business and diverse streams linked to their downstream and consumer services, mobility portfolio. Our job was to link the business strategy with the corporate brand and the employer brand over three years.
03 - Corporate Brand
Developing a brand framework for a truly diverse business
We worked tirelessly on the corporate brand with the aim to move away from the previously stiff corporate image and embrace a new connection with its customers, who MOL Group serves everyday via its retail network, but also indirectly through innovative chemical products and mobility services. Beyond a new brand idea, we also came up with a visual world that was a direct continuation of the Shape Tomorrow theme.
02 - Shape Tomorrow
Creating the future business strategy brand
SuperFuture believes that a strong brand must build on the business strategy of the company. We created the Shape Tomorrow brand for launching the company's overall strategy towards the most important ESG and financial communities. We also broke down the message into the most important business units of the company.
04 - Employer brand
Harmonizing business and behaviour
We now needed to bring the message alive internally. Who are the people that shape tomorrow? What is special about them? We found MOL Group employees enjoy working in a changing environment and finding solutions to hard questions. At MOL Group they thrive by "creating solutions" to complex problems.
This was amplified in the regional campaign we created for them- recreating the brand message in three languages and using three different corporate identities.
WORK
Our selected work features a mixture of design, branding, content and communications.
WHAT WE DO
What sets us apart is almost two decades of marketing and branding knowledge acquired by working on the largest international Clients on a variety of business matters. This equips us with a unique understanding of markets and consumers. We work closely with our clients to develop unique strategies that resonate with their customers and differentiate them from their competitors. From crafting compelling brand narratives to designing captivating visual identities and creating memorable content around them, we'll help you create a lasting impression in the minds of your customers.
BRANDING AND COMMUNICATIONS STRATEGIES
Uncovering and understanding the hard facts
EMPLOYER BRANDING
Taking care of talent
SuperFuture is also an expert in employer brand development. We recognize that attracting and retaining top talent is essential for any organization's success. Our consultancy assists companies in creating compelling employer brand narratives that resonate with potential candidates. By highlighting your company's culture, values, and unique opportunities, we help you attract and retain the best talent in the industry.
PACKAGING AND PRODUCT DESIGN
Stand -out
Our approach to Packaging and Product Design will give your business that extra adrenaline shot it needs. So many times a product design can make a world of difference when you're in front of the shelf or making that last second decision. With experience in FMCG and industrial design in B2B, whatver the category we make your brand stick out.
CONTENT DEVELOPMENT
Delight and enthuse customers
SuperFuture offers expertise in content creation and design. From engaging website copy to eye-catching visuals, or online branded content serials, our team of skilled content creators and designers collaborate to develop compelling assets that captivate audiences and drive results. We understand the importance of delivering a cohesive and impactful brand experience across all touchpoints, and we strive to create content and designs that align seamlessly with your brand's identity and objectives.
WEB DESIGN
Useful and beautiful
Boost your brand identity and don’t let potential customers pass you by with our outstanding Web Design service. We use state of the art processes, user experience and user interface design and cutting edge creativity to come up with something really spectacular.
CLIENT PARTNERS AND REFERENCES
MOL GROUP
Brand Strategy
Developing the corporate brand strategy based on the 2030 business strategy and also the Group Employer Brand
WOMENS EHF EURO 2024
Brand strategy, brand identity and launch campaign
Brand work for EHF, the International Handball Federation's tri-nation tournament
MIELE
Content Development
An 8 part series of content developed by Superfuture called the "Taste of Change" where a humble ingredient is made into a traditional or more innovative dish by star chefs
MOHU - MOL WASTE MANAGEMENT
Brand Identity and Image
The brand strategy, brand identity and complete image launch of MOHU - MOL's newest waste management venture
HORIZONT BREWING
Brand Strategy / Product Design
Brand and packaging development for Hungary's leading craft brewery
EUROHANDBALL 2022 ORGANISING COMMITTEE
Marketing strategy / Comms strategy / Experience Design / Content
Consulting for the organizing committee
RANDIVONAL DATING
UX, UI / Online experience / Marketing automation
Redesigning the UX and UI for Hungary's leading dating site
AUTISTIC ART FOUNDATION
Marketing Strategy / Product innovation and design
Marketing and branding strategy for extending the Autistic Art product range into new areas and merchandise
NN INSURANCE
Marketing audit / comms strategy / integrated campaigns
Image film developed as part of a consultancy for Hungary's leading life insurer taking a new and innovative documentaristic spin on product advertising
NOS SIMPLE FASHION
Brand Strategy / Comms Strategy / Brand Design
Brand strategy for a custom fashion design brand
CONNECT WITH US
Get in touch to learn more about how we can drive your brand forward. All you’ve got to do is drop us a line!